|
Lebanon. For the World to Know.
An all-time stakeholder in enriching events and innovative projects that promote and reflect the authentic image of Lebanon, Bank Audi is the exclusive organizer of La Patrouille des Cèdres, with a first edition on March 8th, 2008.
Challenge has always had a particular appeal to Bank Audi, a strong believer that every person has the capacity to “grow beyond his/her potential.” Driven by a clearly defined motto and a solid set of values, the Bank has been a leader on the local and regional markets as both a financial entity and a civic player, with a long list of social and cultural initiatives on its agenda.
La Patrouille des Cèdres is the latest of such long-term, challenging commitments by the Bank, an event that invests in the Lebanese natural and human resources together, and makes them known to the world.
Many people across the globe are still unaware of the true identity of Lebanon, its mountains and beaches, winter and summer. Snow-covered terrains and sun-drenched crystal peaks are a blessed trademark of Lebanese nature; more than four ski stations bustle every winter with local and international skiers who have come to practice their favorite sport in an exceptionally admirable climate.
Against the support and assistance of the Swiss government, the Bank has eagerly committed to this long-term project that would promote this heartening image of Lebanon in the region and over the globe, fostering multi-national tourism, cultural exchange, and diversity.
Bank Audi, through its Corporate Ambassador Maxime Chaya, will take on the organization and promotion of the event from the first detail to the last with the technical organization of Lebanese Adventure, coordinating with the organizers of the mother event La Patrouille des Glaciers on the logistic and legal aspects of the race.
|